Lincoln Clay: The War Veteran Turned Revenge Seeker

Lincoln Clay, the protagonist of Mafia III, is a complex character who leads players through a dark and gritty journey of revenge, betrayal, and redemption. Born and raised in the Bayou of New Bordeaux, Louisiana, Lincoln is a Vietnam War veteran who returns home to find his surrogate family, the black mob, wiped out by the Italian Mafia. Fueled by a burning desire for vengeance, Lincoln sets out on a mission to take down the Italian mob and build his criminal empire.

Lincoln Clay


Lincoln Clay is a tough, no-nonsense character who doesn’t shy away from violence when necessary.

He’s a man of few words, preferring to let his actions speak for themselves. He’s also deeply empathetic and cares deeply for those who have been wronged, particularly the African American community in New Bordeaux.

Lincoln is a natural leader, inspiring loyalty and respect from those around him.


Lincoln Clay is a physically imposing figure, standing at 6’3″ with a muscular build.

He has short, black hair and a thick beard. In terms of clothing, Lincoln favors a utilitarian style, often seen in army fatigues or leather jackets. Lincoln Clay wears a distinctive skull ring, a nod to his time in the military.


Lincoln Clay is a master of multiple weapons, including pistols, shotguns, rifles, and even explosives.

His preferred weapon is the trusty shotgun, which he uses to devastating effect in close-quarters combat.

Lincoln also has access to a variety of specialized weapons, such as silenced pistols and sniper rifles, that he can use to take out enemies from a distance.


Throughout Mafia III, Lincoln Clay gains a variety of allies who help him in his mission to take down the Italian Mafia and establish his criminal empire.

These allies come from different backgrounds and have their motivations and agendas, but they all share a common goal of taking down the Italian Mafia and seizing power in New Bordeaux.

One of Lincoln’s most valuable allies is Cassandra, the leader of the Haitian gang. Cassandra is a fierce and independent woman who is not afraid to speak her mind and take matters into her own hands.

She and Lincoln initially clash over their differing views on how to handle the Italian Mafia but eventually form a strong bond based on mutual respect and a shared desire for justice.

Another of Lincoln’s allies is Burke, the leader of the Irish mob. Burke is a cunning and manipulative man who is always looking out for his interests, but he also recognizes the value of working with Lincoln to achieve their shared goals.

Burke provides Lincoln with valuable resources and connections that help him to take down the Italian Mafia and build his criminal empire.

Lincoln Clay also gains the support of Vito Scaletta, a former member of the Italian Mafia who becomes a valuable asset to Lincoln’s cause.

Vito is a complex character who has a troubled history with the Italian Mafia, and he sees working with Lincoln as a way to seek redemption for his past sins.

He provides Lincoln with valuable information and advice on how to navigate the complex world of organized crime in New Bordeaux.


As the protagonist of Mafia III, Lincoln Clay is constantly at odds with a variety of enemies who seek to thwart his plans and take him down.

These enemies come from different factions within the Italian Mafia and other criminal organizations in New Bordeaux, and they all have their motivations and agendas that drive their actions.

One of Lincoln Clay’s primary enemies is Sal Marcano, the leader of the Italian Mafia in New Bordeaux.

Marcano is a cunning and ruthless man who is not afraid to resort to extreme measures to maintain his power and influence. He sees Lincoln as a threat to his empire, and he will stop at nothing to eliminate him and protect his interests.

Another of Lincoln’s enemies is Giorgi Marcano, Sal’s younger brother and a rising star within the Italian Mafia.

Giorgi is a violent and unpredictable man who is always looking for new ways to assert his dominance and take down his enemies. He sees Lincoln as a personal threat and takes great pleasure in taunting and attacking him throughout the game.

In addition to the Marcano family, Lincoln also faces opposition from other criminal organizations in New Bordeaux, including the Dixie Mafia and the Irish Mob.

These groups see Lincoln Clay as a potential rival and seek to eliminate him before he can become a threat to their interests.

The enemies in Mafia III are a diverse and formidable group of characters who pose a significant challenge to Lincoln Clay and his mission to take down the Italian Mafia.

Their actions drive the game’s story and provide players with a constant sense of tension and danger as they navigate the dangerous world of organized crime in 1960s America.


Lincoln Clay, the protagonist of Mafia III, has a complex and tragic background that plays a major role in the game’s story.

Lincoln was born and raised in the city of New Bordeaux, a fictional version of New Orleans, Louisiana, in the late 1940s.

He grew up in the shadow of poverty and racism, facing discrimination and prejudice at every turn due to his mixed-race heritage.

In the late 1960s, Lincoln Clay enlisted in the United States Army and was sent to fight in the Vietnam War.

During his time in Vietnam, Lincoln honed his combat skills and gained a reputation as a fierce warrior. He also made close friends with other soldiers, including a man named Donovan, who would later become one of his closest allies.

After returning home from the war, Lincoln found it difficult to readjust to civilian life. He struggled to find work and purpose and eventually turned to a life of crime as a member of the black mob in New Bordeaux.

Through his criminal activities, Lincoln found a sense of camaraderie and belonging that he had never experienced before.

He also met and fell in love with a woman named Alma, who became a central figure in his life.

Lincoln Clay’s criminal activities soon drew the attention of the Italian Mafia, who saw the black mob as a threat to their criminal enterprise.

In a brutal act of violence, the Italian Mafia wiped out Lincoln’s surrogate family and left him for dead.

This traumatic event sets the stage for the game’s story, as Lincoln seeks revenge against the Italian Mafia and works to establish his criminal empire.

Lincoln’s background is characterized by a sense of loss, trauma, and a longing for belonging.

His experiences as a soldier and a member of the black mob have shaped him into a hardened and skilled fighter, but they have also left him with emotional scars that drive his quest for revenge and redemption.

Game Plot:

Mafia III is set in the fictional city of New Bordeaux, a reimagined version of New Orleans in the late 1960s. The game follows the story of Lincoln Clay, a Vietnam War veteran and a member of the black mob who returns home to find that his surrogate family has been wiped out by the Italian Mafia.

Seeking revenge, Lincoln sets out on a mission to take down the Italian Mafia and establish his criminal empire.

The game’s plot is divided into several acts, each of which focuses on a different aspect of Lincoln Clay’s mission.

In the first act, Lincoln teams up with his allies to take down the Italian Mafia’s operation in the French Ward, a wealthy district in New Bordeaux.

This involves completing a variety of missions and tasks, such as hijacking trucks, stealing contraband, and assassinating key targets.

In the second act, Lincoln begins to expand his criminal empire by taking over new districts and establishing new rackets. This involves recruiting new lieutenants, building up his criminal infrastructure, and taking down rival criminal organizations who stand in his way.

As Lincoln’s power grows, he also faces increasing opposition from the Italian Mafia and other criminal organizations in New Bordeaux.

In the third act, Lincoln must confront his enemies head-on in a series of intense battles and showdowns. These include a final confrontation with Sal Marcano, the leader of the Italian Mafia, and a tense confrontation with Giorgi Marcano, Sal’s violent and unpredictable younger brother.

Throughout the game, players are also treated to a variety of side missions and activities, such as racing, gambling, and completing favors for Lincoln’s allies.

This help to flesh out the game’s world and provide players with a sense of the complex web of relationships and alliances that exist within the criminal underworld.

Mafia III’s plot is a dark and gritty tale of revenge, power, and redemption.

It tackles themes of race, justice, and power in a thought-provoking and engaging way, and its strong characters and compelling story make it one of the most memorable games of its generation.

Top Quotes:

  • “Family ain’t who you’re born with, it’s who you die for.”
  • “I’m not here to play nice.”
  • “I don’t want apologies, I want answers.”
  • “You can’t fight the future, but you can damn sure try.”
  • “We’re all gonna die, but we choose how.”

Also Read: Travis Touchdown


  1. Lincoln Clay’s character design in Mafia III was heavily inspired by Blaxploitation films and iconic figures like Shaft and Jim Brown.
  2. Lincoln Clay’s voice actor, Alex Hernandez, underwent military training to accurately portray the character’s combat skills and movements.
  3. Clay’s appearance was modeled after actor Denzel Washington to capture a sense of ruggedness and determination.
  4. The facial scars on Clay’s character model were deliberately added to signify his experiences in combat and the hardships he has endured.
  5. Lincoln Clay’s military background was based on the real-life experiences of Vietnam War veterans, adding an element of authenticity to his character.


Q: Is Lincoln Clay based on a real person?

A: No, Lincoln Clay is not based on a real person but is set during the 1960s. A time when the Vietnam War was in place and Dr. Martin Luther King was recently assassinated. Lincoln being half black and half white represents the America of that time.

Q: What happened to Lincoln Clay?

A: Lincoln Clay is ultimately killed. Father James planted a bomb in his car when he finds out Lincoln Clay is no different than other criminals. Lincoln starts the car resulting in an explosion that kills him.


Lincoln Clay is a fascinating character who embodies the classic anti-hero archetype. His journey throughout Mafia III is a dark and gritty one, filled with violence, betrayal, and redemption. As players guide Lincoln through the game, they’ll experience a powerful story that tackles themes of race, power, and justice.

One of the most interesting aspects of Lincoln’s character is his empathetic nature. Despite his violent tendencies and willingness to do whatever it takes to achieve his goals, he genuinely cares about the people around him and wants to make a positive difference in the world. This makes him a complex and nuanced character who is easy to root for, despite his flaws.

Lincoln Clay is an unforgettable character who is sure to go down in gaming history as one of the most iconic anti-heroes of all time. If you haven’t had the chance to experience his story in Mafia III, now is the perfect time to dive in and see what all the fuss is about.

1 thought on “Lincoln Clay: The War Veteran Turned Revenge Seeker”

Leave a Comment